Newsletter | Prathamesh Krisang

Hypothesis Testing: 8 Ways to test your marketing ideas

Hypothesis testing is a statistical method that helps us determine whether a particular assumption or theory about a population is likely...

7 Ways to leverage uncertainty for effective marketing: Ambiguity Bias

Ambiguity bias refers to people's tendency to prefer information that is open to interpretation, rather than clear and unambiguous. This...

Rhyme your way to better marketing: 11 Ways to leverage Rhyme As Reason Effect

The Rhyme as Reason effect is a psychological phenomenon that suggests people are more likely to believe statements that rhyme than those...

7 Ways to break down the barriers with Cross-Race Effect

The Cross-Race Effect is a cognitive bias that makes it difficult for individuals to recognize faces of people from a different race or...

7 Ways to leverage Law of Instrument : Right tool is the key!

The Law of the Instrument is a principle that states that people tend to use familiar tools or strategies, even if they may not be the...

Parkinson’s Law : 8 Ways to use the Power of Time Pressure to boost your campaigns

Parkinson's Law states that work expands to fill the time allotted for its completion. In other words, the more time you have to complete...