persuasive design patterns
30+ visual design patterns to help you develop high converting ads & landing pages.
Design Pattern #22 : Blueprint
If advertisers had an X Ray
How do you show the 100s of decisions you have taken to build your product?
All thoughtful designs were created as a result of a lot invisible decisions. Especially products that involve technology, utility & aesthetics all packed in one.
How do you show these decisions?
Showing the BLUEPRINT of the product:
Blueprints are often used by brands to show potential customers what has gone into building a sophisticated product, at a glance.
It is a way of showing transparency & building trust.
Some time you can use it literally like the gun & cocktail example below, other times you can use it creatively like the audio system and 3 wheeler tempo examples shown below,
Here are 6 real world examples of using BLUEPRINT in ads,
Summarizing, when you want to show the “thought” you have put in designing your product, use Blueprint Design Pattern.
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