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persuasive design patterns

30+ visual design patterns to help you develop high converting ads & landing pages.

Design Pattern #12 : Personification

How do marketers make their products talk?

Design Pattern #12 : Personification

Personification is when an inanimate object is given human characteristics.

And sometimes, advertisers use a little something called personification to try and get our attention.

How do they use it?

By humanizing products :

For example, an ad might show a car with a big grin on its face, giving it personality. Or a bottle of juice that looks like a cartoon character.

Humans are hard-wired to pay attention to human like features above anything else.

...ways to use it?

There are 3 ways to use Personification:

1. Create a Mascot (ZooZoo, Amul)

2. Show human features like face & hands on your product (M&Ms)

3. Give a human name to your product (Alexa, Siri)

Here are 9 real world examples used by advertisers👇

Use Personification, when you want your products to directly communicate with your customers.

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